Rhetoric
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Rhetoric
A body of rules to produce an artistic text, written or spoken
Rhetoric Purpose
The purpose of rhetoric is to persuade: intellectually (docere) and emotionally (delectare, movere).
- DOCERE: using LOGOS (appeal to reason), low style
- DELECTARE: using ETHOS (appeal to charactern), middle style
- MOVERE: using PATHOS (appeal to emotion), high style
Rhetoric Steps
How to acquire the methods of rhetoric?
- ARS: command of rhetoric techniques
- IMITATIO: imitation of exemplary models
- EXERCITATIO: practice
Rhetoric System
5 partes artis:
- INVENTIO: invention
- DISPOSITIO: arrangement
- ELOCUTIO: style
- MEMORIA: commemoration
- ACTIO: execution