2024-25 MM Literary Marketplace for MA Students

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  • Modul: ang902 - Modul zur individuellen Profilbildung
  • Lecturer: Anna Auguscik
  • Course: The Literary Marketplace for MA Students
  • Time: Thursday 16-18h, biweekly
  • Venue: A6 2-212
  • Course Description: Based on a reading of Zakiya Dalila Harris's bestselling novel and publishing industry satire The Other Black Girl (2021), this course aims at introducing MA students to the history and contemporary practices of the literary marketplace. We will expand the notions of books familiar in literary and cultural studies by those in other disciplines such as book history and publishing studies.

Please, buy and read the following novel:

  • Harris, Zakiya Dalila, The Other Black Girl (2021) ISBN 978-1-5266-3036-0 If possible, use the time until the beginning of term to order (and, ideally, immerse yourself in the reading of) the novel. Additional materials for preparation, as well as the detailed syllabus, will be made available here and/or on Stud.IP.
  • Course Requirements
  • Requirements for 6 KP: regular attendance and a (oral/)written contribution in the form of a portfolio, based on the topic of the seminar.
  • As part of the "Aktive Teilnahme" regulation: 
    Die aktive Teilnahme besteht aus folgenden Komponenten
    - regelmäßige Anwesenheit: max. 3 Abwesenheiten und gegebenenfalls Nacharbeit
    - Vor- und Nachbereitung des Seminarstoffs (Expertengruppen, Vorbereitung/Lektüre von Texten) 
    - Entwicklung einer wissenschaftlichen Fragestellung aus dem Problembereich des Seminars.

Session 1: 17 October

  • Introduction: The Literary Marketplace
  • Example: The Other Black Girl (2021)
  • Handouts: Literature & Representation; Narratology; Culture & Representation; Media; Non-Literary Texts; Traditions in Our Discourse on Literature; Approaches and Movements

Session 2: 14 November

  • TOPIC: Marketing, or How to Judge a Book by Its Cover: Genre and Paratext
  • Theory: Genette (1987/1997; "Introduction")
  • Reading: Phillips on "Reading the Cover" in Matthews and Moody (2007)
  • Further Reading: Squires (2007; esp. on Genette and Genre); Huggan (2001); Brouillette and Finkelstein (2013); Koegler (2018; "Introduction")

Session 3: 28 November

  • TOPIC: Publishing, or the Life Cycle of a Book: Agents, Publishers, Booksellers
  • Theory: Bourdieu (1983)
  • Reading: excerpts from Darnton (1982; 2007), Adams and Barker (1993)
  • Further Reading: Thompson (2012; "Introduction"; "Big Books"); Finkelstein and McCleerey (2005; chapter 5); Sinykin (2023; 2021; 2019)

Session 4: 12 December

  • TOPIC: Advanced, Professional, and Other Readers
  • Theory: Iser (1972); Felski (2008; "Introduction")
  • Reading: Auguscik (2013; incl. communication model in Simons 2013); Auguscik 2017 ("Introduction", chapter 2)
  • Further Reading: Finkelstein and McCleerey (2005; chapter 6)

Session 5: 9 January

  • TOPIC: The Birth, Death, and Other Functions of the Author
  • Theory: Barthes (1967); Foucault (1969)
  • Reading: Berensmeyer, Buelens and Demoor (2012)
  • Further Reading: Finkelstein and McCleerey (2005; chapter 4)

Session 6: 23 January

  • TOPIC: Looking Back, Looking Forward: From Oral and Manuscript Cultures to the Print, Paperback and Digital Revolutions
  • Reading: Brouillette (2022); Straub (2021)
  • Further Reading: Henrickson (2020); Thompson (2012; chapter 9); Finkelstein and McCleery (2005; chapters 2 and 3)

Tools

Bibliography and Further Reading

  • Adams, Thomas R., and Nicolas Barker. “A New Model for the Study of the Book.” A Potencie of Life: Books in Society. The Clark Lectures, 1986-1987. Ed. Nicolas Barker. British Library Studies in the History of the Book. London: British Library, 1993. Print.
  • Auguscik, A. "Lost in Translation: Literaturpreise im nationalen Literaturbetrieb". Literaturbetrieb. Zur Poetik einer Produktionsgemeinschaft. Eds. Philipp Theisohn and Christine Weder. Paderborn: Fink, 2013. 97-112.
  • Auguscik, Anna. Prizing Debate: The Fourth Decade of the Booker Prize and the Contemporary Novel in the UK. Bielefeld: transcript, 2017.
  • Barthes, Roland. "The Death of the Author. [1967]" Image, Music, Text. Trans. Stephen Heath. London: Fontana, 1977.
  • Berensmeyer, Ingo, Gert Buelens and Marysa Demoor. 2012. “Authorship as Cultural Performance: New Perspectives in Authorship Studies”. Zeitschrift für Anglistik und Amerikanistik 60.1 (2012): 5–29.
  • Bourdieu, Pierre. “The Field of Cultural Production, Or: The Economic World Reversed.” Poetics 12 (1983): 311-56. Print.
  • Brouillette, Sarah. "Wattpad’s Fictions of Care." (2022) https://post45.org/2022/07/wattpads-fictions-of-care/
  • Clark, Giles. Inside Book Publishing. 3rd ed. New York: Routledge, 2001. Print.
  • Darnton, Robert. “What Is the History of Books?” Daedalus 111.3 (1982): 65-83. Print.
  • Darnton, Robert. “What Is the History of Books? Revisited.” Modern Intellectual History 4.3 (2007): 495–508.
  • English, James F. The Economy of Prestige: Prizes, Awards, and the Circulation of Cultural Value. Cambridge, MA: Harvard UP, 2005. Print.
  • Felski, Rita. Uses of Literature. Oxford, Blackwell. 2008
  • Finkelstein, David, and Alistair McCleery. An introduction to book history. New York: Routledge, 2005. [bub 278 CT 2009,2007]
  • Foucault, Michel. "What is an Author? [1969]" The Foucault Reader. Ed. Paul Rabinow. New York: Pantheon, 1984.
  • Genette, Gérard. Paratexts: Thresholds of Interpretation [1987]. Forew. Richard Macksey. Trans. Jane E. Lewin. Cambridge: Cambridge University Press, 1997.
  • Griswold, Wendy, Susanne Janssen, and Kees van Rees. “Conditions of Cultural Production and Reception: Introduction.” Poetics 26 (1999): 285-288. Print.
  • Henrickson, Leah. "The Book in the Digitial Age: An Introduction." Publishing History 83 (2020): 7-18.
  • Huggan, Graham. The Postcolonial Exotic: Marketing the Margins. London and New York: Routledge, 2001. Print.
  • Iser, Wolfgang. "The Reading Process: a Phenomenological Approach." New Literary History 3.2 Winter, 1972): 279-299.
  • Matthews, Nicole, and Nickianne Moody, eds. Judging a Book by Its Cover: Fans, Publishers, Designers and the Marketing of Books. London: Ashgate, 2007. Print. [asl 435.2 CS 9885]
  • Phillips, Angus. "How Books are Positioned in the Market: Reading a Cover." Judging a Book by Its Cover: Fans, Publishers, Designers and the Marketing of Books. Ed. Nicole Matthews and Nickianne MoodLondon: Ashgate, 2007. 19-30.
  • Sapiro, Gisèle. “The Literary Field between the State and the Market.” Poetics31 (2003): 441-64. Print.
  • Sinykin, Dan
  • Squires, Claire. Marketing Literature. The Making of Contemporary Writing in Britain. Basingstoke: Palgrave Macmillan, 2007. Print.
  • Straub, Julia. "Literary Reviewing and the Velocity of Book Histories in Times of Digitization." Anglia 139.1 (2021): 224-241.
  • Thompson, John B. Merchants of Culture: The Publishing Business in the Twenty-First Century. 2nd ed. Cambridge: Polity, 2012. Print.
  • Todd, Richard. Consuming Fictions: The Booker Prize and Fiction in Britain Today. London: Bloomsbury, 1996. Print.
  • Van Rees, C.J. “How a Literary Work Becomes a Masterpiece: On the Threefold Selection Practised by Literary Criticism.” Poetics12 (1983): 397-417. Print.
  • Van Rees, Kees, and Gillis J. Dorleijn. “The Eighteenth-Century Literary Field in Western Europe: The Interdependence of Material and Symbolic Production and Consumption.” Poetics 28 (2001): 331-48. Print.
  • Varela-Zapata, Jesús. “Literary Prizes and the Institutionalization of Postcolonial Literatures in English.” Pre- and Post-Publication Itineraries of the Contemporary Novel in English. Eds. Vanessa Guignery and François Gallix. Paris: Éditions Publibook Université, 2007. 211-21. Print.
  • Verdaasdonk, Hugo. “Social and Economic Factors in the Attribution of Literary Quality.” Poetics12.4-5 (1983): 383-95. Print.

Reviews and Links

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