2017-18 MM Advertising: Literary Representations and Cultural Experience

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  • Time: Thu, 16-18h
  • Venue: A09 0-018
  • Course: 3.02.990
  • Lecturer: Anton Kirchhofer
  • Modul: ang991/2/3 - Media and Markets
  • Course Description:

Please, make sure to obtain and read / watch the following materials in advance:

1. Mad Men, season 1 (2007?) 2. South Park, season 19 (2015) 3. Anthony Trollope, The Struggles of Brown, Jones, and Robinson. By one of the Firm (1870) 4. James Joyce, Ulysses (1922): only chapter 7 'AEOLUS' and chapter 13 'NAUSICAA'

This course will invite students to explore and reflect the (changing) cultural experience of advertising, on its changing forms and media, on its functions within the public sphere and its relation to other forms of public address (including literature, art but also news media). We will analyse and discuss fictional representations of advertising as a cultural practice from the nineteenth century to the present.

More details to follow.

PLEASE NOTE: All primary materials will be made available through the university library. A mastercopy of Trollope's novel (which is out of print), based on the Project Gutenberg eBook, will be made available for photocopying. The other materials can also be obtained through the CVO book store.

  • Course Requirements


  • Requirements for 9 KP: regular attendance and a (oral/)written contribution in the form of xxx, with based on the topic of the seminar.
  • As part of the "Aktive Teilnahme" regulation:
    Die aktive Teilnahme besteht aus folgenden Komponenten
    - regelmäßige Anwesenheit: max. 2 Abwesenheiten und gegebenenfalls Nacharbeit
    - Vor- und Nachbereitung des Seminarstoffs (Expertengruppen, Vorbereitung/Lektüre von Texten) 
    - Entwicklung einer wissenschaftlichen Fragestellung aus dem Problembereich des Seminars, durch:
      *Übernahme von Ergebnispräsentationen und 
      *(nur falls Seminararbeit angestrebt, verschriftlicht, ansonsten als Teil der Präsentation) 
       Entwicklung einer Research Paper Outline im Laufe des Semesters (die Zeitangaben verstehen sich als Empfehlungen): 
       Wahl eines Themenbereichs (bis 25.April),
       Abstract mit Fragestellung inkl. Forschungsbibliographie (RPO) (bis ###), 
       Vorstellung der Fragestellung in der letzten Semestersitzung.

Session 1: xxx

  • Introduction
  • Course syllabus

Session 2: xxx

Session 3: xxx

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Session 5: xxx

Session 6: xxx

Session 7: xxx

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Session 9: xxx

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Session 14: xxx

  [Hand in research papers until xxx]