Rhetoric

Rhetoric

A body of rules to produce an artistic text, written or spoken

Rhetoric Purpose

The purpose of rhetoric is to persuade: intellectually (docere) and emotionally (delectare, movere).

• DOCERE: using LOGOS (appeal to reason), low style
• DELECTARE: using ETHOS (appeal to charactern), middle style
• MOVERE: using PATHOS (appeal to emotion), high style

Rhetoric Steps

How to acquire the methods of rhetoric?

• ARS: command of rhetoric techniques
• IMITATIO: imitation of exemplary models
• EXERCITATIO: practice

Rhetoric System

5 partes artis:

• INVENTIO: invention
• DISPOSITIO: arrangement
• ELOCUTIO: style
• MEMORIA: commemoration
• ACTIO: execution